Analyze your businessThe Reporting DashboardThere is no shortage of 3rd party analytical tools, some are free and some are paid. Whatever your choice, analytics does provide significant benefits when used properly, as the data gleaned from multiple on-site technologies can be used to more successfully target and recruit customers and maintain loyalty within your current customer base. For eCommerce merchant a wide a robust view of the site performance is essential in measuring the effectiveness of campaigns, conducting keyword research and better understanding online audience behaviours. If you are not taking this approach, you could be missing important opportunities to further improve the user experience and impact your marketing efforts. NETinstashop keeps detailed statistics on all the interactions that occur on your website, not only are these summarized and sent to you automatically, but the online reporting area provides comprehensive analytics. Not only are traditional indicators such as traffic, and visitors tracked but there are fine grained statistics such as which pages your visitors are landing at your site on so you can focus on the messages and calls-to-action that you put on those pages. If you have the email marketing option you will see statistics and charts for your campaigns in the marketing category and if you have ecommerce enabled you all of your online shop statistics can be found in the ecommerce reports including. There are detailed reports sales over the last few months as well as reports on the top products and abandon rates for your shopping cart. |




