NETinstashop Email Marketing
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Analyzing email campaign reports to measure performance

Email marketing remains one of the most important and successful tools available to digital marketers because it is a proven cost-effective technique for an eCommerce store to reach both prospects and customers with targeted and timely offers, news and other sales communications designed to increase customer acquisition and sales conversion.

Email Campaign Summary

Measuring your success with NETinstashop

The on-board reporting provides an executive overview of your email campaign. Please keep in mind that this level of reporting is only available for emails sent in HTML format. The email reporting includes:

  • Total Recipients: This is the number of email addresses that NETinstashop attempted to send the email to (from the mailing list)
  • Customer Opens: This is the number unique customers who have clicked on the email within their email client e.g. Outlook.
  • Customer Actions: Number of actions that were a direct result of receiving this email and clicking on a link within the email. Actions include making an online purchase, filling out a form, making a booking etc a customer can make more than 1 action
  • Bounces: This is the number of email addresses that rejected your email
  • Unsubscribes: In accordance with CAN-SPAM, from the email recipients can click an 'Unsubscribe' link. NETinstashop records how many people unsubscribe from receiving further email communications from you.

You can click the links to the reports associated with each email. These reports open in a new window. These contain detailed listings for  the statistics described above.

Advanced reporting is also available:

  • Opened Rate - shows how many people opened the email on different days. This is particularly useful for ongoing loyalty and anniversary email campaigns. For one-off emails, most recipients will open within the first 3 days.
  • Bounced Rate - shows when emails are being rejected. Again this is only useful for on-going loyalty and anniversary email campaigns.
  • Top 10 Links - if you put hyperlinks within the content of your email campaign this shows which ones are generating the most clicks.
  • Top 10 Actions - the system is also able to tell you what users are doing on your site when they are referred there by links within your email (hint: always make sure you have a link to your site from your email campaign)